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3 reasons email accessibility = email strategy

Updated: Apr 25, 2023

If you're serious about engaging your audience, email accessibility need to be included in your marketing strategy. Digital accessibility is an essential aspect of creating an inclusive online experience for all users.

When it comes to email marketing, email accessibility is crucial to ensure that your messages are received and understood by all recipients, regardless of their abilities.

Here are three reasons why email accessibility should be a top priority in your marketing strategy:

It's the law

If you want to stay on the right side of legal issues, inclusivity is key. Making sure your emails are accessible helps show respect for all users - and it's required by law. The Americans with Disabilities Act (ADA) was updated in 2010 to include digital spaces like websites and emails. So don't take any chances – make sure everyone can access your messages without a hitch, regardless of their abilities or disabilities.

Increased reach

Don't let accessibility issues prevent your emails from being seen by a billion potential customers. Seriously, 1 billion. Making emails accessible ensures everyone has the opportunity to engage with, and benefit from, your brand - expanding your customer base and giving you an edge on increasing awareness. It's time to make sure no one is left behind.

Improved user experience

Accessible emails don't just make life easier for those with visual impairments – they provide a smoother, more satisfying experience to everyone. Not only can alt text descriptions give helpful context when the accompanying image isn’t loading correctly, but it also adds an extra layer of detail that enhances your content overall.

When it comes to digital marketing, digital accessibility should be at the top of your priority list - and email is no exception. By taking steps to make sure that everyone can access your emails, not only are you playing by the rules, but also boosting reach and building greater user satisfaction across all audiences.



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