the name started with email
but the work goes way deeper
I'm Kara and after 15+ years in marketing, brand strategy, and automation, one thing is clear: most teams don’t need more content or more tools. They need clearer communication, better systems, and someone who can help them make sense of it all.
That’s where I come in.
I started Email is Cool to help growing teams cut through the noise—both externally (hello, marketing ops and campaigns) and internally (yes, your internal newsletter can be good).
Whether you’re launching a new product, building a stronger culture, or finally cleaning up your email flows, I bring a strategic brain, a creative eye, and zero jargon.
what I'm about:
Messaging that actually sounds like you
Whether it’s a nurture email or an monthly newsletter, I help teams find a voice that feels human and consistent.
Marketing that works behind the scenes
Think clean email marketing automation, simple systems, and processes that scale without stress.
Internal comms that don’t get ignored
From onboarding to leadership messaging, I help people teams and execs communicate with clarity and intention.
who I work with:
▹ Founders, CMOs and growing teams in need of plug-in email strategy + execution
▹ HR, People, and Ops teams who want better employee-facing comms
▹ Marketing orgs who need support with structure, systems, and storytelling
▹ Mission-driven orgs, especially those in social impact spaces
+ a little more, because you're cool
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I’m stereotypically left handed: creative with terrible handwriting
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I’m working remotely from Kansas with my husband and three kids
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Love 'The Office. If you want to debate vs 'Parks and Rec' I’m all ears. Come prepared with a pretty good defense.
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I spend my free time traveling, gardening, attempting hot yoga and cheering the Jayhawks
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Whatever a "boss babe" is, I'm sure I'm not that. I’m terrible at networking and a worthless salesperson.