services
ONe-on-One
A one-hour call dedicated to your questions, concerns and goals as they pertain to email marketing and marketing automation.
During our consultation, we'll delve into the core of your challenges and aspirations, providing expert insights and practical solutions. Some of the topics we can cover include:
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Do you have some digital marketing ideas but wondering how to implement?
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How often should you send your newsletter and what should it include?
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Starting a welcome campaign but needing some extra advice?
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As our consultation is entirely personalized to your unique needs, you'll receive dedicated attention and actionable insights. We are dedicated to addressing your questions, concerns, and goals to drive your success.
mini refresh
Focused on making immediate improvements without the hassle of switching ESPs (email service providers).
Revamped Email Templates:
We will breathe new life into your email templates, ensuring they reflect your brand identity cohesively. With a focus on brand consistency, accessibility, and industry best practices, your emails will stand out in your subscribers' inboxes, leaving a lasting impression.
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Targeted List Segmentation:
A beautiful email template will go nowhere without delivering relevant content to the right audience. Our package includes a comprehensive review and optimization of your list segmentation strategies. By tailoring your messages based on customer preferences and behaviors, you'll experience higher engagement and conversion rates.
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Seamless Automation Integration:
If your email service provider (ESP) supports automation capabilities, we've got you covered! Our team will ensure your automation workflows flow seamlessly with your customer base. Say goodbye to manual tasks and hello to efficient and personalized automated campaigns that nurture your leads and delight your customers.
Full Refresh
Building on the success of our Mini Refresh package, this comprehensive offering goes above and beyond to revamp your email marketing and marketing automation strategy.
Extensive Email Template Revamp:
In addition to brand consistency and accessibility improvements, our "Full Refresh" package includes a complete overhaul of your email templates. With 12+ years experience, we’ll create visually stunning and mobile-responsive templates that captivate your audience and reflect your brand's unique personality.
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Customized Email Content Strategy:
Kara will work with you to develop a compelling and engaging email content strategy. From captivating subject lines to persuasive copy to sending cadence, we'll ensure each email resonates with your audience and inspires action.
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Advanced List Segmentation Strategies:
Achieve laser-focused targeting with our advanced list segmentation techniques. We'll analyze your audience data, behaviors, and preferences to create custom segments that ensure each email resonates with its recipients. Experience heightened engagement and increased conversion rates with precisely targeted messaging.
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Personalized Email Automation:
Take full advantage of your email service provider's (ESP) automation capabilities with personalized automation workflows. From triggered welcome series to behavior-based nurturing sequences, we'll craft dynamic automated campaigns that nurture leads and boost customer retention.
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Comprehensive Email Analytics:
I will not only review email analytics but also highlight what analytics matter (and why) and will highlight key performance indicators, allowing you to track the success of your emails and refine your strategies accordingly.
full Service
Looking for the perfect balance of expertise and flexibility?
With this hourly hiring solution, you can access Kara’s diverse range of skills and knowledge without the commitment of hiring a full-time employee.
Whether you need email marketing strategy, campaign execution, automation management, (website help?), or anything in between, we've got you covered.
add ons
enhance any package with available add-on services
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email service provider setup
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additional email template creation
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additional workflow setup
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website + content management
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lead magnet content creation
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search engine optimization