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AstrumU Full Rebrand

Full-Scale Rebrand

COMMUNICATIONS

Objective: Reposition AstrumU — an AI/ML-driven SaaS platform focused on workforce and education outcomes — with a refreshed brand identity to better connect with institutional decision-makers, early-career audiences, and workforce partners. The goal was to clarify messaging, modernize the visual brand, and align internal and external communications during a period of rapid growth.

Key Activities

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Led the rebrand process from strategy to execution, including naming conventions, visual identity, messaging hierarchy, and tone of voice

leadership liaison

Liaison between executive leadership, product, and sales and agency to align on brand pillars and value proposition

internal communications

Created internal communication kits and stakeholder briefings to ensure team-wide alignment during launch​

web content

Oversaw post-launch content strategy including website refresh, onboarding flow updates, and lifecycle campaigns

Medium Used

Website • Social Media • Email • Sales Collateral • Internal Comms • Paid Media • Events • Slack Templates • Internal Collateral

Results

122% increase in website traffic

122% increase in website traffic in the three months following the rebrand. Additionally boosed engagement across digital challens including increased social performance

200% increase in lead generation

200% increase in lead generation, driven by clearer messaging, campaign alignment, cohesive internal communications and updated brand presence

71M+ media impressions and $6M+ in earned media value

Led marketing and comms efforts during a growth phase that resulted in 71M+ media impressions and $6M+ in earned media value, including PR placements, partner features, and executive thought leadership

Strengthened internal alignment

Strengthened internal alignment and messaging consistency across GTM teams while boosting internal culture and moral around succinct messaging roadmap

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