Optimizing mobile Marketing for Service-Based Businesses
Spoiler alert: your digital strategy is not just about having a pretty website – it's about owning your entire digital playground.
Remember the days when phones were just for calls? Yeah, neither do I. Actually, I do remember getting my first text message—what a funny thing to remember. Anyway ... the world went mobile, and so did your customers. It's not a trend; it's a lifestyle.
Your leads and customers are not in the mood for a digital obstacle course. If your website takes longer to load than it does for them to decide what to binge-watch tonight, we have a problem. Speed is your sidekick. Most users will wait no longer than three seconds for a webpage to load.
Just a few years ago we used to worry about the scroll; that web pages were too long. But today, scrolling is like the modern version of flipping through a magazine. Society is used to the scroll as long as your content is worth their time. Think of it as a digital red carpet – every scroll reveals something fabulous.
With that said, attention spans are growing shorter and shorter and immediate gratification is everywhere. Craft your content like poetry – short, sweet, and impossible to ignore. Your message should hit like a meme, not a novel.
I think I can safely say that we've all been through a frustrating check-out experience.
Mobile is king (and queen) and your services deserve the royal treatment. Optimizing for mobile isn't just a strategy; it's a lifestyle.