How Often Should You Email Your List?

(And What to Send When You’re Not Selling Anything)

With email marketing, one-size-fits-all hardly works but consistency matters more than volume. A monthly email that shows up reliably is more powerful than a weekly send that's difficult to keep up with.

What works for most small teams?

- Start with **once a month** if you’re new to email marketing.

- Step up to **twice a month** if you have steady updates, events, or stories.

- Go **weekly** only if you have the time and content to back it up — no guilt if you don’t.

What do you send when there’s nothing “big” to share?

This is where most teams get stuck. You don’t need a campaign or announcement to be worth opening and I strongly recommend against 'sending just to send something' Here’s what your readers often appreciate:

- A quick note about a recent success or behind-the-scenes win

- A useful link or resource that supports your mission

- A photo with a personal update: human and simple

- A reminder about upcoming events or seasonal ways to get involved

The goal is to stay visible and valuable, even in the quiet months.

If you’re in Lawrence, KS (or beyond) and your nonprofit or small business is ready to make email easier to manage, I can help you create a strategy that fits.